About

Hyphae

\ˈhī-​(ˌ)fē\

Definition

(from Greek ὑφή, huphḗ, "web) Hyphae are long tubular branching structures of a fungus. In most fungi, hyphae are the main mode of vegetative growth, and are collectively called a mycelium (Source: Wikipedia)

Capabilities

Hyphae are responsible for nutrient absorption and growth, playing a key role in the nutrient cycle which sees fungi as the decomposers and recyclers of organic matter that could not otherwise be absorbed by living creatures.

Aren’t Hyphae cool? My love for biomimicry09 has inspired me to borrow their name for my design initiative as I feel it symbolises what I aspire to achieve with my work rather well. Let me explain.

At Hyphae I aim to explore and apply sustainable design practises which reduce — whenever possible — the impact of design products on the planet. From optimisation through minimalism and modularity to designing with the product’s end of life in mind, I am exploring different ways to deliver high quality designs that support growth without taking a toll on natural resources.

Hyphae in pictures

Hyphae is a young design initiative focused on earth-friendly visual design05 and led by me, Chiara Mensa, a freelance web and graphic designer currently based in Bristol, UK. I'm able to provide design solutions within branding, digital, print and graphic design. Depending on the complexity of the project, I sometimes rely on a network of collaborators to deliver the right solution on a project by project basis.

Hyphae in a nutshell

Who I am
What I'm about
Who I am not
Freelance designer
I deliver branding, web & graphic design and can provide advice on sustainable strategies
A full-service agency
A tech-savvy creative
I know my way around a computer, but my strengths are creativity, big-picture thinking and design
Web Developer or Tech Advisor
Cause-driven
I wish to focus my creative efforts towards sustainable, ethical and conservation projects
Mindless pixel-pusher
Structured
I don't design blind — I like briefs, do my research and aim for content-driven design
A fan of improv
Professional
I've got 6+ years of design agency experience handling projects across different sectors
Free labour
Good communicators
I value transparent project communication and whether it's through words or visuals, I get the message across
Copywriter, SEO or Marketing specialist

My goal is to work with people busy doing good through their business, initiative or research. This brings me to focus on specific fields such as conservation, sustainability, animal welfare, climate action and ethical consumerism. I'll happily take on projects outside of these areas, however I do ask you consider opting for sustainable solutions that fit your brief over traditional ones.