Our secret sauce
Understanding the problem is half the solution
Nobody knows the requirements and goals better than you do. Whether it's through an online questionnaire or a face-to-face meeting, the first step is for me to "listen before I talk". Understanding the story behind a brief and the aspirations fuelling it is essential to ensure we're all aiming at the same target.
Research, research, research
I do like cookies but I'm not big on cookie-cutter design. This means that while workflows and techniques are reusable, designs are not. After getting to know you and your project, I'll research your sector, the competition and appropriate designs examples to shape a bespoke concept for you to consider. No great design was ever created in a vacuum.
Create with functionality and multi-use in mind
When shaping and refining a concept I strive to consider function before form and leverage opportunities for multi-use artwork, when possible. Maximising the usefulness of a design through clever content or visual strategy can reduce resource consumption and increase convenience.
Implement sustainable design methods
Once a winning concept has been collaboratively identified, I move on to develop it into a fully fledged design. Whether I'm helping to shape your brand, website or print project I will always prioritise sustainable design strategies. I promise to never impose, however I do ask you consider opting for sustainable options that fit your project over traditional ones.
Minimal, modular, optimised
From the previous steps it follows that what you can expect from the final artwork is a minimal, modular and optimised design. No needless stock imagery or fancy fonts that fit the latest trends without adding value to the project itself. Simple can be beautiful.
Build capacity, not dependency
At the end of a project I aim to handover a functional, striking, sustainable design that you know how to use, leverage and maintain. I aspire to expand your capacity rather than build a dependency on my services. I'm happy to design myself out of a job if it will make for a more circular and sustainable future.