My green diet
Practice sustainable digital design
Both on my website and on clients' projects I try to follow a few good practises: reducing the number of images, optimising them and the code powering it all as well as better content strategy and using CDNs. Green hosting is certainly paramount, but small adjustments like these can go a long way to reduce the average page size. Less MB = less energy usage!
Adopt sustainable print strategies
On any print project I aim to work collaboratively with the client and printers to choose the right artwork size, reduce paper wastage, opt for recycled stock and, when possible, eco-friendly inks. I also strive to create multi-purpose designs that can be re-used and to gather new knowledge on sustainable printing options and providers.
Favour green tools and services
I do my best to be mindful when choosing digital tools and service providers. Before signing up to something, I do my research on the company's sustainability policy and if I can't find answers I reach out and ask for them. It's not always possible to find a truly sustainable option, but I'm committed to trying and to keep pushing for change.
Reduce & Recycle
I'm committed to reducing paper, plastic and food waste as well as my energy consumption. A few examples: I opt for paperless billing, sketch on the back of scrap paper and turn off the lights when I leave a room. I have ditched plastic bottles and bags, disposable coffee cups and I'm transitioning to package-free products as much as possible. Whatever I can't reduce I do my best to recycle. Also I compost all my household's food waste.
Mitigate commute and travel
I turned to cycling for my daily commute back in 2012 and would not have it any other way. On longer distances I strive to use a mix of public transport and walking whenever possible or opt for a virtual meeting instead. Airplane travel still represents a challenge for me, however I'm committed to transition to train travel whenever possible and always carbon offset flights.
Sharing is caring
Sometimes the biggest barrier to change is not knowing about the options that are available. I believe sharing knowledge, examples and experiences can have a big impact. I'm committed to spreading the word about sustainability and alternatives to traditional products and services both in my business and personal network.