For a while now we’ve felt that what was on our design plate was not good for us (nor the planet!). In time, this craving for greener projects got too strong to ignore, pushing us to adopt a new "design diet" by starting Hyphae01. Through this new adventure we wish to prioritise redirecting our creative efforts towards advancing more sustainable03 and ethical04 initiatives and to become one ourselves. While there is no magic pill to make this happen overnight, we're committed to making this transition happen. Below you'll find a list of all that we're currently doing and experimenting with: we're sharing it to hold ourselves accountable and to perhaps help inform and motivate others —  #NoOneIsTooSmallToMakeaDifference08

Our green diet

Practice sustainable digital design

Both on our website and on clients' projects we try to follow a few good practises: reducing the number of images, optimising them and the code powering it all as well as better content strategy and using CDNs. Green hosting is certainly paramount, but small adjustments like these can go a long way to reduce the average page size. Less MB = less energy usage!

Adopt sustainable print strategies

On any print project we aim to work collaboratively with the client and printers to choose the right artwork size, reduce paper wastage, opt for recycled stock and, when possible, eco-friendly inks. We also strive to create multi-purpose designs that can be re-used and to gather new knowledge on sustainable printing options and providers.

Favour green tools and services

We do our best to be mindful when choosing digital tools and service providers. Before signing up to something, we do our research on the company's sustainability policy and if we can't find answers we reach out and ask for them. It's not always possible to source a truly sustainable option, but we're committed to trying and to keep pushing for change.

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Reduce & Recycle

We're committed to reducing paper, plastic and food waste as well as our energy consumption. A few examples: we opt for paperless billing, sketch on the back of scrap paper and turn off the lights when we leave a room. We have ditched plastic bottles and bags, disposable coffee cups and are transitioning to package-free products as much as possible. Whatever we can't reduce we do our best to recycle and we're committed to composting all food waste.

Buy less, reuse more

When we need new hardware we explore refurbished options first and pledge to donate any functional and unused device to ethical and conservation initiatives. We're also switching our buying habits from mindless online shopping to buying second-hand and from local or independent shops.

Mitigate commute and travel

We turned to cycling for our daily commute back in 2012 and would not have it any other way. On longer distances we strive to use a mix of public transport and walking whenever possible or opt for a virtual meeting instead. Airplane travel still represents a challenge for us, however we're committed to transition to train travel whenever possible and always carbon offsets flights.

Eat kindly and ethically

Our love for animals and nature is no secret. It is the reason behind our choice to opt for a fully vegetarian diet and for striving to shop cruelty-free, deforestation-free palm-oil and sustainable products. We're also hoping to start growing our own veggies soon.

Support eco-friendly brands

We think supporting brands and products committed to doing good is a great way to lead a more sustainable lifestyle. Plus, have you seen how cool Who Gives a Crap TP rolls are? We're also big fans of Thankyou, by Humankind and noissue — just to name a few.

Sharing is caring

Sometimes the biggest barrier to change is not knowing about the options that are available. We believe sharing knowledge, examples and experiences can have a big impact. We're committed to spreading the word about sustainability and alternatives to traditional products and services both in our business and personal network.

A committed attitude, drive and optimism are needed when working on being greener, but so is a healthy dose of realism. We know we won't always be able to stick to our values and objectives 100% of the time: there will be some "cheat days" and compromises to be made. In order to account for this and amplify the reach of our efforts we've chosen to supplement our green diet by supporting some great initiatives (and look forward to back more in the future!).

Healthy supplements

The Planet Mark Start! logo
Sustainable Web Manifesto Logo
We declare a climate emergency logo