why

For a while now I’ve felt that what was on my design plate was not good for me (nor the planet!). In time, this craving for greener projects got too strong to ignore, pushing me to adopt a new "design diet" by starting Hyphae01. Through this new chapter I wish to prioritise redirecting my creative efforts towards advancing more sustainable03 and ethical04 initiatives and to become one myself. While there is no magic pill to make this happen overnight, I'm committed to making this transition happen. Below you'll find a list of all that I'm currently doing and experimenting with: I'm sharing it to hold myself accountable and to help inform and motivate others —  #NoOneIsTooSmallToMakeaDifference08

My green diet

1
Practice sustainable digital design

Both on my website and on clients' projects I try to follow a few good practises: reducing the number of images, optimising them and the code powering it all as well as better content strategy and using CDNs. Green hosting is certainly paramount, but small adjustments like these can go a long way to reduce the average page size. Less MB = less energy usage!

2
Adopt sustainable print strategies

On any print project I aim to work collaboratively with the client and printers to choose the right artwork size, reduce paper wastage, opt for recycled stock and, when possible, eco-friendly inks. I also strive to create multi-purpose designs that can be re-used and to gather new knowledge on sustainable printing options and providers.

3
Favour green tools and services

I do my best to be mindful when choosing digital tools and service providers. Before signing up to something, I do my research on the company's sustainability policy and if I can't find answers I reach out and ask for them. It's not always possible to find a truly sustainable option, but I'm committed to trying and to keep pushing for change.

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4
Reduce & Recycle

I'm committed to reducing paper, plastic and food waste as well as my energy consumption. A few examples: I opt for paperless billing, sketch on the back of scrap paper and turn off the lights when I leave a room. I have ditched plastic bottles and bags, disposable coffee cups and I'm transitioning to package-free products as much as possible. Whatever I can't reduce I do my best to recycle. Also I compost all my household's food waste.

5
Buy less, reuse more

When I need new hardware I explore refurbished options first and pledge to donate any functional and unused device to ethical and conservation initiatives. I'm also switching my buying habits from online shopping to buying second-hand and from local or independent shops.

6
Mitigate commute and travel

I turned to cycling for my daily commute back in 2012 and would not have it any other way. On longer distances I strive to use a mix of public transport and walking whenever possible or opt for a virtual meeting instead. Airplane travel still represents a challenge for me, however I'm committed to transition to train travel whenever possible and always carbon offset flights.

7
Eat kindly and ethically

My love for animals and nature is no secret. It is the reason behind my choice to opt for a fully vegetarian diet and for striving to shop cruelty-free, deforestation-free palm-oil and sustainable products. I'm also hoping to start growing my own veggies soon.

8
Support eco-friendly brands

I think supporting brands and products committed to doing good is a great way to lead a more sustainable lifestyle. Plus, have you seen how cool Who Gives a Crap TP rolls are? I'm also a big fan of Thankyou, by Humankind and noissue — just to name a few.

9
Sharing is caring

Sometimes the biggest barrier to change is not knowing about the options that are available. I believe sharing knowledge, examples and experiences can have a big impact. I'm committed to spreading the word about sustainability and alternatives to traditional products and services both in my business and personal network.

A committed attitude, drive and optimism are needed when working on being greener, but so is a healthy dose of realism. I know I won't always be able to stick to my values and objectives 100% of the time: there will be some "cheat days" and compromises to be made. In order to account for this and amplify the reach of my efforts I've chosen to supplement my green diet by supporting some great initiatives (and look forward to back more in the future!).

Healthy supplements

The Planet Mark Start! logo
Sustainable Web Manifesto Logo
We declare a climate emergency logo