It's not always about crafting something from scratch... Sometimes it's about bringing structure to what is already there and then build on it further. This was the case for Doglyness, an amazing startup revolutionizing the pet care space by providing all-natural, zero waste coat care products and so much more! The main challenge I was asked to tackle was to make sense of the existing individual brand components and how they should fit together to convey Doglyness's unique proposition.
I adopted a bespoke three-step process to help Doglyness reach their goal: first a visual strategy exploration to spot opportunities to improve and expand their existing brand assets; then a further refinement and consolidation through a detailed brand guidelines doc; finally, an engaging roll out of the refined brand identity through a social media campaign introducing Doglyness' mission, values and USPs to their followers. As part of the second step, I also conducted a consultation on how to tweak the newly created product renders to make sure Doglyness’ product lines were shown in the best possible light.
Art Direction — Brand identity refinement — Social media graphics — Brand Guidelines document design & copywriting